Building and Optimizing the RoamStay Platform

I led the redesign of RoamStay, a multi-platform property management solution (web & mobile) for property managers, residents, and vendors. By designing a user-centric MVP, applying agile design processes, and building a scalable design system, we achieved 40% faster UI development, 20% quicker service bookings, and significantly improved user experience across all platforms.

Date

July 2023 - July 2024

Role

Lead Product Designer

Company

Roamstay

Roamstay

Roamstay

About RoamStay

RoamStay is a digital platform that provides property managers, residents, and vendors with efficient tools to manage their properties. The platform consists of web and mobile applications that support various operational and property service needs.

My Role

As a UI/UX Designer, my responsibilities included:

  • Leading the design and development of five key platforms.

  • Designing the RoamStay MVP with a user-centric approach.

  • Implementing an agile and collaborative design process.

  • Building a design system to ensure visual consistency and improve design iteration efficiency.

Challenges & Problems

Before RoamStay, users faced several challenges:

  1. Unstructured Property Management Processes → Property managers struggled to manage units, payments, and services.

  2. Inconsistent User Experience → Residents and vendors had difficulty navigating and accessing services.

  3. Limited Design Scalability → The absence of a unified design system led to UI inconsistencies and slowed product development.

Design Process & Solutions

1. Designing the RoamStay MVP

The first step was to develop an MVP focusing on essential features:

  • User Research & Persona Development → Understanding the needs of property managers, residents, and vendors.

  • Wireframing & Prototyping → Creating initial sketches and high-fidelity prototypes.

  • User Testing & Iteration → Conducting usability testing to ensure ease of use.

2. Implementing an Agile Design Process

To ensure alignment with business and technical requirements, I adopted an agile approach:

  • Sprint-based Iteration → Working in sprints for rapid iterations based on feedback.

  • Cross-functional Collaboration → Partnering with product teams, developers, and stakeholders.

  • Design Review & Feedback Loop → Conducting regular review sessions for continuous improvement.

3. Building a Design System

I initiated the creation of a design system to unify visual elements and interactions:

  • Consistent UI Components → Developing a reusable UI component library.

  • Guidelines for Development → Documenting design rules for efficient implementation.

  • Accelerated Design Iterations → Reducing redesign time with a modular system.

Results & Impact

After implementing the new design:

  • Improved design efficiency → UI development time reduced by 40% with the design system.

  • Faster checkout & transactions → 20% increase in service booking speed for residents.

  • Positive user feedback → 80% of property managers reported improved property management efficiency.

Lessons Learned & Next Steps

Results & Impact

Challenges Faced

  • Managing design needs for different user types within a single platform ecosystem.

  • Adapting the agile process to dynamic business priority changes.

Areas for Improvement

  • Conducting A/B testing to optimize the new user onboarding experience.

  • Developing AI-driven insights to assist property managers in decision-making.

After implementing the new design:

  • Improved design efficiency → UI development time reduced by 40% with the design system.

  • Faster checkout & transactions → 20% increase in service booking speed for residents.

  • Positive user feedback → 80% of property managers reported improved property management efficiency.

Lessons Learned & Next Steps

Challenges Faced

  • Managing design needs for different user types within a single platform ecosystem.

  • Adapting the agile process to dynamic business priority changes.

Areas for Improvement

  • Conducting A/B testing to optimize the new user onboarding experience.

  • Developing AI-driven insights to assist property managers in decision-making.

Let's Collaborate

Let's talk about a project,
collaboration or an idea you may have

Contact Me

Let's Collaborate

Let's talk about a project,
collaboration or an idea you may have

Contact Me

Let's Collaborate

Let's talk about a project,
collaboration or an idea you may have

Contact Me

Let's Collaborate

Let's talk about a project,
collaboration or an idea you may have

Contact Me

Introduction

Problem

Solution

Result

Lesson

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